Internova, a mobile device management software specialist, has launched a consumer-facing marketing campaign, as part of its strategy to increase both consumer and partner awareness of the benefits of mobile device management (MDM).
Internova is a marketing company that helps travel brands with their online marketing. Many of Internova’s clients have seen great results from their strategic online marketing campaigns because they are a top provider of online marketing services for the travel industry. This latest campaign launch will help Internova continue to assist their clients with their online marketing needs.
If machines can’t dream, how can they plan your vacation? That’s one of the questions Internova Travel Group is asking in a new consumer marketing campaign launched this week. The digital out-of-home (DOOH) campaign will include long and short videos, paid and organic social ads, etc. The basic concept is as follows: Online travel agencies (OTAs) will never get to know you as well as a human advisor, and they certainly won’t be there for you if something goes wrong during your trip. Brent Rivard, director of marketing at Internova, said this week during a press conference in preparation for the launch: We may never again have such an attentive audience to hear about the benefits of people-supported bookings. This means that when the COVID 19 pandemic broke out, consumers knew all too well how difficult it was to cancel or reschedule their travel plans. The cost of error is really important, he added. The COVID-19 pandemic has brought attention to the horrors of travel disruption in a new way, said JD O’Hara, CEO of Internova Travel Group. Individuals and families who are without money and with limited support have created an atmosphere of extreme frustration. Many have learned that a bad trip – personal or professional – can have very real and very serious consequences. You can watch one of the Book Human videos here: For the Go Human project. Buchmann. According to Rivard, the goal of the campaign was to move travel bookings from self-service to full-service. A secondary objective was to create a sense of pride and energy within Internova’s consultant base. What is the purpose? Make people fall in love with the idea of booking trips with people. The creations include various slogans, such as 0% bots talking to a manager for you or cars booking thousands of tourist trips. But they weren’t on it. Marketing will initially run for 12 weeks, focusing on New York and Los Angeles (and the surrounding 25 miles for each). The ads target people between the ages of 35 and 64 who live in the top 25% of zip codes in terms of household income. This targeting uses mobile device and location data to find unique audiences. The ad directs consumers to BookHuman.Travel, Internova’s new website. The slogan of the website is: We want to change the way you think about booking travel. Consumers can also consult Internova’s selection of travel advisors. Consumers can search advisors by location, destination, interest and language. Currently 33 advisors are participating in the program, and more will be added over time, said Angie Lisea, president of Global Travel Collection. Lisea added that participation in the program is free for advisors; it’s one of the ways Internova is helping advisors rebuild their businesses. With the growth of the direct sales market over the past year, this platform provides customers with a relevant and meaningful choice when looking for a travel advisor, Internova said in a press release. The booking site lifts the experience far above chatbots and algorithms, harnessing the power of personal human interaction combined with the accessibility and immediacy of the digital world. The user interface design is optimized for desktop and mobile devices.
Internova noted in its announcement that a travel consultant can save the average independent traveler time and money while providing peace of mind. For example, customers can enjoy a personalized experience. For example, an upgrade to a premium cabin on a flight or a welcome basket waiting for them and their family in a hotel room. In total Internova represents more than 62,000 travel advisors in over 6,000 owned and affiliated offices worldwide. Internova Go Human. Buchmann. The campaign was developed in collaboration with Broken Heart Love Affair. The agency was selected through a competitive process, along with WaveMaker as the media agency. The web experience was developed by Broken Heart Love Affair’s sister agency, Lifelong Crush. Visit https://internova.com.
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