The US Department of Commerce has announced the launch of a $750 million investment programme to support travel and tourism in the US and around the world. The initiative, launched by US Secretary of Commerce Wilbur Ross, aims to boost travel and tourism by building upon the strengths of the private sector, and strengthening the US travel and tourism economy.
The US Department of Commerce pumped $750 million into the travel and tourism industry in late March, calling it a “transformational investment” in the industry that would benefit the country’s economy. The investment is part of a larger $1.1 trillion in economic stimulus spending by the American Recovery and Reinvestment Act of 2009. In a statement, Commerce Secretary Gary Locke said the money would be used to “strengthen the industry’s ability to serve global customers, attract foreign direct investment, and create jobs in the United States.”
The US Department of Commerce has announced that it will invest more than $750 million to benefit the travel and tourism industry. The Commerce Department will use its funding to support a variety of economic growth strategies at the local, state, national, and international levels. The Commerce Department will work with other departments and agencies—including the Federal Aviation Administration, the Department of Transportation, and the Department of Homeland Security—to leverage these investments to support a variety of local and state transportation projects. The funds will be used to construct new airports, improve airport security, provide security for cruise ships, and improve port facilities.The U.S. Department of Commerce will soon announce a $750 million investment in the travel and tourism industry, said Gina Raimondo, secretary of the department, during a virtual forum hosted by the American Hotel & Lodging Association (AHLA).
During the forum, Chris Thompson, CEO of Brand USA, which promotes international tourism in the United States, also said that the organization is launching its first marketing campaign since the pandemic began on Jan. 1. August plans, with the message that the country is ready for tourists to visit.
Raimondo said she hopes for a fairly active summer for travel, but added that there is still a long way to go. She said federal money should be used flexibly because tourism is local and has local needs: some states may spend it on convention centers, others on recreation, others on marketing.
The secretary also said the government is working hard to get Congress to approve the American Jobs Plan, which she called very relevant to travel because it includes infrastructure, jobs, education, parks and clean water – all very important to travel.
I look forward to working with the industry, Mr. Raimondo said. I know that better times for leisure and business travel await us.
As for business travel, Raimondo said she was doing her best to open up key transportation corridors to business travelers. She said there are safe ways to travel, especially for those who are vaccinated.
I will do my best, she said, to revive national and international affairs through the agencies for which I am responsible. She said easing travel restrictions is a top priority for her and the government, and promised that we are working with the entire government to do everything we can to safely ease travel restrictions.
Mr. Thompson said he was more optimistic than ever since the pandemic began and was encouraged by some of the conversations I had had. While he said many restrictions on travel to the U.S. from abroad are beyond the control of Brand USA, he added that things do happen. Although Europe, with the exception of the UK, is lagging behind in the fight against the pandemic, Mr Thompson said evidence of vaccination was crucial and that we needed to develop some kind of standard on this issue.
When the marketing begins, Thompson says Brand USA will try to show potential travelers from other countries that Americans are out and about on their own. When international visitors see how we travel, he said, they know it’s safe. He said it was crucial to open land borders with Mexico and Canada, as 50% of the 80 million international visitors the US has annually come from these two countries, while the UK is the largest market for long-haul travel.
He said Brand USA will invite influencers from around the world to experience the U.S., which could be happening right now. He continued: We want to encourage aspirations and dreams. Thompson said the return of domestic travel has been stronger than expected, and he expects the same for international travel when it resumes.
Thompson said 60 percent of the tourism industry’s economy is generated by non-recreational activities such as meetings and events. He noted that small groups are returning and that many major trade shows, including Brand USA Travel Week, held in London in October, and the U.S. Travel Association’s IPW, held in Las Vegas in September.
Thompson said New Orleans is a model for renewal efforts. He stated that industry representatives brought state officials to the meeting facilities to show them how to be safe and healthy.
Thompson said Brand USA is facing the fact that its funding source has collapsed. This source consists of ESTA (Electronic Travel Authorization System) fees paid by visa applicants from visa exempted countries. However, he said it was not certain that the organisation would be renewed in 2019 as it had built up reserves with which it could overcome the crisis. However, it has been extended until early 2023.In a move that will more than double the amount of money the government spends on travel and tourism, the US Department of Commerce has announced that it will invest $750 million in the industry. The investment will be part of the 2016 budget, and will “support increased travel and tourism spending by states, tribes, and territories,” which is set to reach $96.3 billion in 2016, according to a statement by Commerce Secretary Penny Pritzker.. Read more about u.s. national travel and let us know what you think.
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